AI Insights · Timothy · January 2024
Top 5 Social Apps Performance in South America - Q4 2023
An overview of the performance of the top 5 social apps in South America during Q4 2023, including weekly downloads, revenue, and active users.
In the fourth quarter of 2023, South America's social app landscape saw notable trends across the top 5 applications, according to Sensor Tower data.
TikTok demonstrated a strong performance with weekly revenue consistently above $700K, peaking at approximately $876K in mid-November. Weekly downloads saw fluctuations, starting at around 2.5M at the end of September and experiencing a dip to about 2M in late November, before rising again to 2.5M by the end of December. Active users showed a slight decline from 116.9M to 112.2M over the quarter.
Instagram also showed robust performance with weekly revenue ranging from $227K to $385K, peaking early in October. Downloads saw a steady increase throughout the quarter, starting at 1.8M and reaching 2.7M by the last week of December. Active users remained relatively stable, fluctuating slightly around the 137M mark.
Facebook Lite maintained consistent revenue, averaging around $50K to $63K per week. Downloads showed a positive trend, starting at 1.5M and ending at 1.7M. Active users remained steady, hovering around 191M throughout the quarter.
Threads saw significant growth in downloads, spiking from 564K in late September to over 1.5M in early December, and settling at 1.2M by the end of the quarter. Active users showed a notable upward trend, increasing from 6.8M to 12.4M by the end of December.
NGL: ask me anything displayed a steady rise in weekly revenue, reaching approximately $33K by the end of December. Downloads fluctuated, with a peak of 309K in the last week of December. Active users saw a gradual increase, moving from 1.2M in late September to 1.5M by the end of the quarter.
For more insights into these trends and other app performance metrics, visit Sensor Tower.
